Yahoo has acquired Upcoming, an online event planning site that has content about local communities.


Michael Liedtke, AP Business Writer, has reported in Yahoo News that Yahoo has acquired Upcoming, “an online event planning site that’s expected to infuse the Internet powerhouse with more content about local communities”.

Andy Baio is the founder of Los Angeles-based, Upcoming. Upcoming acts as a social calendar. Users post free listings about a wide range of upcoming events, from local rock concerts to picnics in the park.

This site provides tools that enable users to share observations about the events and identify common areas of interests.

According to Paul Levine, Yahoo’s general manager of local sear, Yahoo plans to keep Upcoming’s current Web site separate, but eventually will incorporate much of the content into its own site to bolster its local search capabilities.

Levine said, “We think local search is about much more than being able to find a business in your community. There is no question that local events are an important component”.

According to the report, because Upcoming revolves around social networking, Upcoming eventually might be blended into “Yahoo 360”, a social networking and blogging section the company is testing.

To go to Yahoo Movies and Greg’s previews of upcoming movies click here.

 

 

 

 

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