An Ebates study has compared the preferences of men and women regarding discount offers and found that men favored coupons over sale items and women prefered sale items over coupons.


An Ebates study has indicated that consumers prefered free shipping above any other discount offers when shopping online. When the preferences of men and women were compared, it was found, men favored coupons over sale items and women prefered sale items over coupons.

Ebates Online Saving Index released by Ebates, a shopping portal that gives consumers cash back every time they shop online, has shown that rebates and all other sweepstakes rank behind these two preferences, sale items and coupons.

Some of the findings include:

Consumers shopping in the home & garden category cite free shipping among their favorite ways to save money when shopping, higher than in any other category.

Consumers of business & office and computer categories look for mail-in rebates.

Consumers of apparel and jewelry are eager to find items on sale.

Ebates has 7 million members and the Ebates Online Savings Index draws on proprietary data from the online shopping and savings behavior of these members.

The index will be released quarterly and will serve to track shopper preferences and educate the growing community of online shoppers about ways to recognize the best deals.

 

 

 

 

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