iProspect Study has found search marketers who outsource the management of their natural Search Engine Optimization, net a higher Return on Investment than from paid search advertising.


The iProspect Outsourced Metrics and ROI Study has found that a greater number of search marketers who outsource the management of their natural Search Engine Optimization get better returns on their investment than from paid advertising.

The study conducted by Jupiter Search reveals that those search marketers who seek the help of a Search Engine Management, SEM, firm net a higher Return on Investment, ROI, from Search Engine Optimization, SEO, than from paid search advertising.

The study covered those search engine marketers who

had outsourced the management of SEO to a SEM
participated in paid search advertising
can measure their Return On Investment of both their SEO and paid search.

The report states that the surprising part of the finding was that many who outsourced their SEO to a Management firm could not calculate their ROI and compare it with the ROI of paid search.

“This survey demonstrated, however, that for every search marketer who could compare SEO and paid search advertising ROI, there was another who could not.”

In another study of iProspect, approximately, 64% of businesses outsourcing search marketing,”… encounter obstacles that prevent them from implementing their vendor’s SEO recommendations”.

To read the full report of the study click here.

This report is in Pdf format. You will need Adobe Acrobat to read this report. To download a free acrobat reader click here.

 

 

 

 

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