Preston Gralla, a former editor in chief of a chain of local newspapers, has written that the local news papers will lose their ad revenue to Google ads on the WiFi network.


Preston Gralla, a former editor in chief of a chain of local newspapers and a blogger for Networking Pipeline, has written that a WiFi network in San Francisco could affect the local news papers because with a city-wide network Google can “deliver ads literally on a block-by-block basis”.

Based on his experience as a former editor-in-chief of a chain of local newspapers, Preston Gralla has said that the local news papers survive on the money they get from small local advertisers.

The newspapers get the local classified ads and earn through them a sizable revenue because they cover local news, and through it attract local readers.

According to Preston Gralla, “But Google’s WiFi service can make that kind of local targeting look crude. It will be able to deliver ads literally on a block-by-block basis. Hop onto a free Google hot spot, and ads may tell you about a good lunch deal around the corner, a sale at a nearby sporting goods store, cut-rate discounts at a local electronics shop.

It could deliver localized classified ads, as well, which are the financial mainstay of many local papers.”

 

 

 

 

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