Harris study reveals that 88% of American online shoppers use search engines before making a purchase.


Reverse Direct Marketing has conducted a study for Harris Interactive on “How America Searches: Online Shopping”. The results of the study reveal that majority of American Online Shoppers use Search engines before making a purchase.

“In fact, 88% of online adults who purchase online conduct research at least sometimes prior to completing their purchase. 65% of respondants said that they often/always rely on the internet to research unfamiliar products.” [Source]

About 67 percent of adult online shoppers research the products online, prior to purchase. Out of that 40 percent use the search engine first.

Online shoppers search for information related to products as well as retailers who sell products online.

About 57 percent of the online buyers get information on online retailers through search engines and go to the retailers’ web site for product related information.

About 75 percent of online shoppers above 55 years of age who use search engines, more often click on sponsored links while only 56 percent of the younger online shoppers click on sponsored links.

 

 

 

 

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