More than half of Spanish speakers have purchased something online. And this is likely to increase over the next year.


More than half, 54%, of Spanish-speaking respondents had purchased something online. About 45% also feel that their use of the internet for shopping online would increase over the next year.

The Spanish-speaking community is increasingly using the Internet for a variety of commercial activities, according to independent research conducted by Feedback Research.

The findings of the study indicate the following:

About 77% of Spanish speakers use the internet at least once a day.

About 79% have been using the Internet for 5 years or less.

About 69% who shop online preferred Spanish language sites.

About 49% of who shop online have said that they were more likely to buy from a Spanish language site.

About 70% read news/current events online.

Feedback Research is a division of Claria Corporation.

“Feedback Research surveyed a random sampling of Claria’s tens of millions of anonymous users to gain insight into how Spanish-speaking consumers use the Internet for their shopping and personal needs. The survey included a sample of online consumers who lived in the US, spoke Spanish at home and/or used Spanish media regularly”. [source]

 

 

 

 

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