Email Service Providers are expanding at an annual growth rate of 33%. Personalized email campaigns account for more revenue and email volume.


Email Service Providers, ESPs, are expanding at an annual growth rate of 33%. The data has compared personalized email campaigns with bulk emails that are not based on a study of the target audience.

The personalized email campaigns, based on web analytics, by ESPs, account for more revenue and the volume of emails sent. They are more expensive in comparison to companies sending bulk emails to prospective customers.

Jupiter Research’s “E-mail Service Provider Market Guide, 2005:
Competitive Evaluation” answers the following questions:

How has ESPs’ consolidation impacted the market’s growth?

How have ESPs’ offerings matured during the past 12 months?

With which ESP elements are marketers most concerned?

Which ESPs are emerging as leaders?

“Web analytics is the measurement of the behaviour of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase. Many different vendors provide web analytics software and services”. [source]

 

 

 

 

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