e-consultancy has announced a one-day event, Online Marketing Masterclasses, to be held on 16th November in London. The event is taking place at the Royal Institute of British Architects.


e-consultancy has announced a one-day event, Online Marketing Masterclasses, to be held on 16th November in London. The event is taking place at the HQ of Royal Institute of British Architects, RIBA.

The announcement says: “In just 1 day, learn about best practice online marketing across the customer acquisition, conversion and retention cycle. Hear from expert practitioners about what’s available as part of your online marketing toolbox, what works best, and how to integrate the mix”.

The event is for intermediate and advanced practitioners who may be heads of ecommerce, those associated with marketing, consultants or vendors.

The speakers include:
Dave Mutton, Founder, Third Aspect
Mirko Behnert, European E-commerce Manager, Avis
Louis Wahl, Head of Interactive, BCA Interactive
Neil Mason, Co-founder, Applied Insights
Russell Gould, Director of Digital Marketing, MyTravel Plc UK
Ian Jindal, Group E-commerce Director, Littlewoods / ShopDirect Group
Dave Chaffey, BSc, PhD, MCIM, MD – Marketing Insights
William Reeve, COO, Video Island / ScreenSelect
Jeremy Tapp, Co-Founder and MD, Magicalia Group

The main key area will be:
“What works best and what’s happening in the market?”
There will be an “acquire keynote” on this topic followed by two case studies.
Then there will be “convert keynote” on the same topic followed by two case studies.
Finally, there will be “retain & grow keynote” related to this topic followed by two case studies.

The standard rate for the event is 595 Pounds + VAT.
E-consultancy subscriber / corporate member can pay 100 pounds less.

For the venue of the programme click here. For a map of the location click here.

To register for the event click here.

 

 

 

 

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