Ingenio is going to integrate its pay-per-call advertiser listings with Marchex’s network of websites.


Ingenio is going to integrate its pay-per-call advertiser listings with Marchex’s network of websites.

Gary Roshak, VP of Strategic Alliances, Marchex, said, “Though Pay Per Call is an emerging opportunity, we believe that it will become an increasingly important tool for advertisers to reach Internet consumers. This agreement is one of the steps Marchex is taking to evaluate a broader plan in this space for 2006.” [Source]

Ingenio’s pay-per-call products help businesses, including those without websites, to make targeted phone calls. The businesses pay only for the calls received.

Marchex is a company focusing on search marketing, local search and direct navigation. Ingenio provides ecommerce solutions delivering pay-per-call advertising solutions.

The agreement is expected to take effect in the beginning of 2006.

Sharing is caring