Google has been running a 15-second sponsorship spot on PBS’s science program NOVA. The tag line ends with, “Google is proud to support NOVA in the search for knowledge”.


Google has been running a 15-second sponsorship spot on PBS’s science program NOVA. The tag line ends with, “Google is proud to support NOVA in the search for knowledge”.

“The spots, which quietly launched at the end of the summer, start with the keywords “string theory,” “Egyptology,” and “astronomy” being typed into a search bar; as the terms are typed in, videos that relate to the subject appear behind the search bar. The spots end with the tagline: “Google is proud to support NOVA in the search for knowledge.” [source]

John Battelle, who authored a book about Google, said, “I think they’re doing it in a medium that’s consistent with the brand ethos–a sponsorship as opposed to pure consumerist advertising. It seems like a perfectly natural place for them to try a new voice, so to speak.” [source]

 

 

 

 

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