Yahoo and Marketing Management Analytics will offer a new measurement service. The service provides assessment data of online programs on Yahoo! in comparison with programs on other media.


Yahoo and MMA will offer a new measurement service.

The new model provides marketers with assessment of online programs on Yahoo! in comparison to programs on other media. The model also gives marketers recommendations on online and offline marketing expenditure.

The new ROI assessment model will be a version of an existing MMA model and will include data from Yahoo! which shows user’s exposure to online graphical and search advertising.

Wenda Harris Millard, chief sales officer, Yahoo!, said, “Marketers need to be able to measure and make decisions about online and offline marketing campaigns with a holistic view.

Providing this new service with MMA is a key step in Yahoo!’s continued commitment to providing marketers with leading tools to enhance and optimize their marketing spend.” [MMA]

Marketers also have an option to provide MMA with data from other online sites such as direct marketing campaigns and web site data.

Return on Investment is “A measure of the net income a firm’s management is able to earn with its total assets. Return on investment is calculated by dividing net profits after taxes by total assets.” [Source]

 

 

 

 

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