Yahoo search result page will have a new streamlined design from next month. Yahoo has announced that the new design aims to increase the click through rates of ads.


Yahoo has sent an email to their search marketing customers stating that Yahoo is going to change the look of the search results page.

The email states that the search results page will have a new “streamlined design” starting from January 18 2006 and aims to increase the click through rate for its advertisers. [Source]

Yahoo! will display shorter descriptions for Sponsored Search listings. The search listings will be automatically shortened when they are displayed on Yahoo!.

Yahoo also suggests that if the advertiser wishes to optimize their listings for Yahoo, they should begin their description with a short sentence which includes their keyword and focusses on the most important information in the first 70 characters.

“Most of our partners, including MSN, CNN, ESPN and Infospace, will still display longer descriptions for your Sponsored Search listings, though the exact length may vary from partner to partner.” [Source]

 

 

 

 

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