Online Ad Market to Reach 16.6 Billion in 2006
The Online ad market will grow 32% and reach 16.6 billion in 2006. Sales of online ads that have animation, sound or interactive features will jump 66 percent next year, according to Credit Suisse.
The Online ad market will grow 32% and reach 16.6 billion in 2006. Sales of online ads that have animation, sound or interactive features will jump 66 percent next year, according to Credit Suisse.
Credit Suisse First Boston analyst Heath Terry had predicted a 21% growth earlier and now he says that the market for online ads will increase 32 percent.
TNS Media Intelligence conducted the study for Credit Suisse.
The study included 90 companies and 10 ad agencies with average accounts of $22 million.
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