Women made more online purchases than men, according to Websurveyor Holiday Webshopper Report. 75% of women in the age group of 31-40 preferred to do their shopping online.


Women made more online purchases than men, according to Websurveyor Holiday Webshopper Report. 75% of women in the age group of 31-40 preferred to do their shopping online.

Brian Koma, WebSurveyor Vice President of Services, said: “Our findings show fundamental changes in online buying trends that will require Internet retailers to make a qualitative leap in understanding their customers’ needs. The dramatic 25% – 30% increases in 2005 can be sustained in 2006 only by better understanding who is shopping on e-tail sites, what they’re looking for, and most importantly, why they’re leaving.”

The lesson for online retailers based on the fact that 75% of women in the age group of 31-40 preferred online shopping:

“As a result of this, many online retailers must now consider transforming themselves from male-oriented “hunter” sites to female-oriented “gatherer” sites that provide a richer online purchasing experience.” [source]

Websurveyor asked 22,000 customers to take the survey. 500 customers responded.

Other Findings of the survey include:

Women out-shopped men in every age category.

70% of potential buyers in the age group of 31-40 abandon online shopping before they complete the purchase process.

Women abandon the process due to lack of time and men for the inability to do comparison shopping.

15% of buyers experienced problems in receiving their goods on time.

65%, mainly 18-30 year olds buy more unplanned items at a retail store than online.

To read the summary of the report, “WebSurveyor Holiday WebShopper Report: Women Buyers Transform Internet Buying”, click here.

To register yourself and download the full report, click here.

 

 

 

 

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