Western European online ad spending reached $2.2 billion, 1,863 million Euro, in 2005. In 2006, there will be 154.1 million Internet users in the five largest Western European nations, with the largest group coming from Germany, according to eMarketer report.


Internet ad spending in the five largest nations in Western Europe – France, Germany, Italy, Spain, and the UK reached $2.2 billion, 1,863 million Euro, in 2005.

In 2006, there will be 154.1 million Internet users in the five largest Western European nations, with the largest group coming from Germany, according to eMarketer report.

David Hallerman, eMarketer Senior Analyst and author of the new “Europe Online Advertising: Spending Trends & the Target Audience” report, said: “Comparing the European online advertising market to that in the US, you could say that Europe is about two years behind the US. But then you have to ask the question, are we talking about all of Europe, just Western Europe or a specific nation?” [source]

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