Search Engine Marketing Spending in North America will reach $11 billion in 2010, according to Search Engine Marketing Professional Organization report. Money will be spent on paid placement, paid inclusion, organic search engine optimization and search engine marketing technology platforms.


Search Engine Marketing Spending in North America will reach $11 billion in 2010, according to Search Engine Marketing Professional Organization report. Money will be spent on paid placement, paid inclusion, organic search engine optimization and search engine marketing technology platforms.

Search Engine Marketing Professional Organization, SEMPO, has released a report, “The State of Search Engine Marketing 2005”.

Advertisers in the U.S. and Canada spent $5.75 billion on Search Engine Marketing in 2005, according to the report. This is a 44% increase from the previous year.

Other findings of the survey include:

83% of the SEM spending was on paid placement. This accounted to $4.7 billion.

11% of overall spending was on organic SEO.

4% of spending was on paid inclusion.

2% of spending was on SEM technologies, including leasing, agency solutions and in-house development.

“The survey also found:

* Google and Yahoo still command the lion’s share of Internet advertising.
* Branding, sales, leads and traffic are the top objectives of paid placement programs.
* Little SEM funding is newly created; most is shifted from other programs.
* Advertisers and agencies are approaching their pricing limits.
* SEM agencies need to prove their value-add to advertisers.” [source]

SEMPO study involved an industry-wide survey of 553 respondents. Radar Research, LLC and Intellisurvey conducted the study in November 2005.

If you want to sign up and download the full report titled, “The State of Search Engine Marketing 2005”, click here.

 

 

 

 

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