MSN advertising revenues have grown 12%. Display ad dollars have grown 20% in the fourth quarter compared to the previous year. MSN total revenues have reached $593 million.


MSN advertising revenues have grown 12%. Display ad dollars have grown 20% in the fourth quarter compared to the previous year.MSN total revenues have reached $593 million.

Part of that increase came via a hike in advertising rates, according to the Microsoft CFO Chris Liddell.

He further added that the company was in the middle of a transition in switching from Yahoo! Search Marketing ads to solely displaying its own ads on search engine results page.

According to Liddell the ramp up of a new ad platform required significant investment for Microsoft therefore they ramping up deployment by rapidly onboarding advertisers.

Liddell further added that the company would invest in global infrastructure to support the adCenter platform.

Liddell said, “”The ramp up of a new ad platform requires significant investment for Microsoft….We are ramping up deployment by rapidly onboarding advertisers”. [source]

The company was also hiring customer service people to deal with advertisers, development talent to increase the range of capabilities and geographies served by adCenter.

 

 

 

 

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