HighBeam Research has launched HighBeam Advertiser Direct and Publisher Direct. HighBeam Advertiser Direct offers cost-per-click programs which allow advertisers to integrate their ads on HighBeam. HighBeam Publisher Direct allows publishers to integrate their articles within search results of the HighBeam Research Engine.


HighBeam Research has launched HighBeam Advertiser Direct. HighBeam Advertiser Direct offers cost-per-click programs which allow advertisers to integrate their ads on HighBeam.

The ads appear in the sponsored links sections at the top and bottom of search results pages on HighBeam Research. Ads will also appear on contextually relevant articles, near the texts of articles.

The technology for the contextual advertising program is provided by HighBeam’s partner ContextWeb.

HighBeam Research Vice President of Advertising Joseph B. McWilliams, said: “Advertisers of all kinds are having increasing difficulty buying the cost-per-click advertising they need from credible and trusted sources.

Demand has increased and the available inventory has decreased. Our new programs provide new opportunities for advertisers to reach the HighBeam Research audience.” [Source]

HighBeam has also launched HighBeam Publisher Direct. HighBeam Publisher Direct allows publishers to integrate their articles within search results of the HighBeam Research Engine.

Publishers provide a feed for their free articles. HighBeam uses the feed to integrate the articles into HighBeam’s collection of articles from business, trade, academic, special interest and general interest publications.

When users search a topic or view an article from HighBeam’s archives which is related to the Publisher Direct articles, the Publisher Direct articles appear in the normal search results, and in a special advertising section containing only Publisher Direct articles.

Publishers of newspapers, magazines, journals and speciality publications are eligible to participate in HighBeam Publisher Direct.

HighBeam Research Founder, Chairman and CEO Patrick Spain, said: “Many reputable publishers want to increase awareness of their free content, but find it difficult to drive research-oriented traffic to their web sites.

By using HighBeam Publisher Direct to have specific articles included on HighBeam Research, publishers can reach the six million serious researchers who use HighBeam every month to locate accurate articles from credible publishers.” [Source]

For more information on HighBeam Advertiser Direct and HighBeam Publisher Direct, click here.

Advertisers and Publishers can also contact Joe McWilliams at (212) 209-3840 for enquiries on HighBeam Research advertising programs.

 

 

 

 

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