Who’s Calling has acquired ClickPath. ClickPath offers online advertisers, SEM firms and business with call tracking solutions.


Who’s Calling has acquired ClickPath. ClickPath offers online advertisers, SEM firms and business with call tracking solutions.

ClickPath links phone call responses to the original advertising source, captures the analytics and gives the online and offline conversation picture to the customer.

Stuart DePina, CEO of Who’s Calling, said: “ClickPath reveals that not all clicks are created equal. We believe the Internet and telephone create a complementary experience that companies need to leverage to stay competitive.

With the ClickPath acquisition we are extending our offerings with an industry first solution that links call conversions back to the ad source – which enables companies to drive profitability.” [Source]

ClickPath’s current SEM customers include BKV, Fathom, iCrossing, iProspect, MarketSmart Interactive, RangeOnline, and ResponseMine.

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