Traditional retailers are changing their strategies to address the changing consumer habit of spending from stores to the Internet.


Traditional retailers are changing their strategies to address the changing consumer habit of spending from stores to the Internet.

“Today, to compete anywhere, you have to be everywhere. Wal-Mart and Target have joined Amazon and eBay as the most heavily trafficked e-commerce Web sites, and chain retailers account for about 40% of online sales, compared to just over 25% for pure-play Internet retailers.” according to Jeffrey Grau, eMarketer Senior Analyst and author of the new Multi-Channel Shopping: The Rise of the Retail Chains report. [Source]

Some of the questions addressed in the report are:
* How do cross-channel shoppers differ from single channel shoppers?
* What are the implications of cross-channel shopping to retailers?
* What strategies are retailers using to manage their multiple sales channels?
* How do the Web sites of store retailers, catalog firms and Internet-only merchants compare in terms of sales volume and growth, conversion rates and customer satisfaction?

The report further mentions that the online shoppers, many of whom are also the biggest spenders, expect their favorite retailers to offer a satisfying cross-channel shopping experience, whether it is to browse print catalogs before buying from e-catalogs, order goods online followed by in-store pickup or research online prior to making store purchases.

The report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to give a comprehensive range of information needed to make well-informed advertising and sales decisions.

Order and download the report from this site

 

 

 

 

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