Email marketing spending will grow from $885 million in 2005 to $1.1 billion by 2010, according to a report by JupiterResearch. The volume of spam messages per consumer will decrease by 13% a year during 2005-2010.


Email marketing spending will grow from $885 million in 2005 to $1.1 billion by 2010, according to a report by JupiterResearch.

The report, titled “U.S. Email Marketing Forecast 2005 to 2010″, also predicted that the volume of spam messages per consumer will decrease by 13% a year during 2005-2010. There will be a decline from 3,253 spam a day per consumer in 2005 to 1,640 spam in 2010.

The report also reveals that email delivery rates are at an average of around 88% and is expected to cross 90% over the next five years. By 2010, the cost of incorrectly delivered email will decline from $107 million in 2006 to $92 million.

David Schatsky, Senior Vice President of Research at JupiterResearch, said: “he next five years will see a more organized email marketing arena. Delivery rates will rise because of marketers’ efforts to improve list management practices. And the greater control by ISPs over spam will mean a lot less waste.” [Source]

To purchase the “U.S. Email Marketing Forecast 2005 to 2010″ report, click here.

 

 

 

 

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