Google has offered special tips for adwords advertisers titled, ‘Super Bowl Sunday: A chance for online and offline ads to come together’. Running an online campaign to represent the products advertised offline could really boost traffic to sites, according to Inside Adwords.


Google has offered special tips for adwords advertisers titled, ‘Super Bowl Sunday: A chance for online and offline ads to come together’. Running an online campaign to represent the products advertised offline could really boost traffic to sites, according to Inside Adwords.

Sarah wrote: “If you’re lucky enough to have a spot advertising brand X in this years Super Bowl lineup, you can create an online campaign that focuses on the theme of your commercial to drive additional traffic to your site.

Remember, to ensure that this campaign only runs during the days surrounding the Super Bowl, you can set specific start and end dates”. [source]

Advertisers can tailor their AdWords ads to,

specific time by specifying the start and end dates, and

the specific region that they are targeting to ensure that the people who see their ad on the air, will also find it when they search online.

To set specific time and date and run a campaign click here.

To target a specific region click here.

 

 

 

 

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