About is entering the streaming video market online with the debut of a new broadband program devoted to electronic gadgets. About will sell both pre-roll video ads and product placements within the videos.


About is entering the streaming video market online with the debut of a new broadband program devoted to electronic gadgets. About will sell both pre-roll video ads and product placements within the videos.

The “About Gadgets” videos will cover news and product reviews on a variety of topics including cell phone, cable, DSL, and digital cameras.

“Next month, it will debut a video channel in its health section, and in March it will launch one for home and garden enthusiasts. The site has 500 experts, who write on over 50,000 niche topics, from military history to holistic healing”. [source]

The New York Times bought About.com for $410 million last February. About.com is looking to expand its video offerings.

 

 

 

 

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