One out of four Super Bowl fans have said that they enjoy watching ads. 18% of men and 31% women watch the ads, according to comScore figures.


One out of four Super Bowl fans have said that they enjoy watching ads. 18% of men and 31% women watch the ads. according to comScore figures.

comScore Networks surveyed more than 1,100 Americans.

comScore report has a section on ‘Integrating the Internet into Game Day Festivities’.

The findings related to Super Bowl Sunday include:

72% of respondents intend to log on to the Internet.

56% will have their computer and TV in the same room.

14% will monitor stats and stories related to the game.

14% will watch/download ads or video clips.

11% will visit the web sites of Super Bowl advertisers.

To read the full report, click here.

 

 

 

 

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