Consumer packaged goods marketing is creating social networks where consumers do business with one another on brand attrbutes.


Consumer packaged goods marketing is creating social networks where consumers do business with one another on brand attrbutes.

CPG marketers are combining offline campaigns, coupons, sweepstakes and games with powerful database targeting techniques to build websites that engage a self-selected customer audience in long-term relationships that drive sales more efficiently than stand-alone television advertising ever could according to the report CPG Online Marketing: Relationships Take Over by Lisa Phillips

Talking about the changing scene in the CPG market, the report address the following questions:
What are CPG companies spending on the Internet?
How will CPG ad dollars shift in the coming year?
What attracts consumers to CPG Web sites?
What type of sites work best for CPG advertising?
Why is “Engagement” the buzzword for CPG marketers?
How are multimedia campaigns successfully integrated?

To read the full report, place order here

 

 

 

 

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