Amazon is testing contextual ads in its website. The program distributes third-party contextual ad links to its network of affiliates.


Amazon is testing contextual ads in its website. The program distributes third-party contextual ad links to its network of affiliates.

Andrew Herdener, an Amazon spokesperson, said: “We believe that by working with a third-party to provide Associates with links to relevant Web sites, in addition to products on Amazon, that we can help them make more money from their sites.

This will help us maintain long-term relationships with our Associates community that provides an important source of traffic to Amazon sites.” [Source]

The retailer and the affiliate will receive a cut whenever someone clicks through.

The links appear on the same page as the affilates’ links to products on Amazon.

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