Internet to Influence 50% of Retail Sales
The Internet is expected to influence 50% of retail sales in 2010, according to a report by JupiterResearch. Online consumers’ spending is expected to increase 75% by 2010.
The Internet is expected to influence 50% of retail sales in 2010, according to a report by JupiterResearch. Online consumers’ spending is expected to increase 75% by 2010.
U.S. consumers are expected to spend $144 billion in 2010 from $81 billion in 2005.
JupiterResearch also predicted that by 2010, 71% of online users will use the internet to shop, compared to 65% in 2005.
David Schatsky, analyst at JupiterResearch, said: “The fact that the Internet will influence nearly half of total retail sales in 2010 is a staggering statistic for a shopping channel that will have been around for little more than 15 years by 2010.
Our research shows that this presents an enormous opportunity for retailers that embrace a well-integrated multi-channel operational strategy.” [Source]
85% of online shoppers said they used the Internet to research their offline purchases.
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