The Interactive Advertising Bureau and ABC Electronic have launched an expanded global Spiders & Bots List. The new global list aims to filter out all non-human, robotic activity in counting ad impression and site traffic.


The Interactive Advertising Bureau and ABC Electronic have launched an expanded global Spiders & Bots List. The new global list aims to filter out all non-human, robotic activity in counting ad impression and site traffic.

IAB has a list of advertising related spiders and bots and ABC ELECTRONIC’s has a list of site-traffic associated with robotic activity. Together they aim to present an objective data for audit processes and determine the impact that non-human activity may have on the ad-serving process.

Site owners can use the new list and “present transparent, accurate and robust auditable data relating to counts of variable user interaction”.

Greg Stuart, IAB’s President & CEO, said: “This filtering is essential for obtaining accurate numbers for delivered ad-impressions and, now, for general content traffic. By working jointly with ABCE, we will be able to expand the watch list to include Spiders & Bots more widely used in Europe and together we will be able to offer broader protection to thousands of web sites”. [source]

Jeremy Fain, Director of Industry Products, IAB, said: “This list is a crucial tool for sites to use when filtering their logs. Websites need to understand how a user interacts with the site and marketers; advertisers and media agencies need to obtain accurate data in-order to establish how many real users will actually see their ad. Now that we have merged with the ABCE list, North American companies will also have access to a more comprehensive, up-to-date list of email and mobile browsers and user agents”. [source]

 

 

 

 

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