Yellow Book USA has acquired Click Forward Marketing LLC. With the acquisition, Yellow Book aims at delivering low cost leads to advertisers by placing their ads efficiently on the Internet.


Yellow Book USA has acquired Click Forward Marketing LLC. With the acquisition, Yellow Book aims at delivering low cost leads to advertisers by placing their ads efficiently on the Internet.

Joe Walsh, President and CEO of Yellow Book USA, said: “By working with Click Forward, Yellow Book will be able to continue to connect buyers and sellers together in a way that will provide more choices to the consumer and a great return on investment for small business owners.” [Source]

Gary Arthurs, President of Click Forward, said: “The Click Forward team is excited to join the Yellow Book family. Just like Yellow Book, Click Forward’s technology and people have focused on helping businesses gain “˜leads for less.’ We believe that our product, combined with Yellow Book’s local and national sales organizations, will provide an incredible value for advertisers nationwide.” [Source]

Yellow Book will retain Click Forward’s staff, including Gary Arthurs, Alex Stancioff and Milen Mishkovsky.

Yellow Book USA is a publisher of print and online yellow pages directories.

Click Forward provides enterprise level outsourcing of Internet advertising for directory publishers.

For more information on the acquisition, Source.

 

 

 

 

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