80% of advertisers use online channel for their advertising. It is likely that 90% will adopt online advertisement by 2008, according to Outsell survey findings.


80% of advertisers use online channel for their advertising. It is likely that 90% will adopt online advertisement by 2008, according to Outsell survey findings.

Outsell surveyed 1,200 advertisers who together control $2.4 billion ad budget. Outsell has covered B2B, B2C and healthcare advertising.

Chuck Richard, Outsell vice president and lead analyst, who led the research effort, said: “Companies with ad budgets of less than $1 million are shifting more of these budgets to high ROI online ad options. En masse, these smaller companies are denting the bottom lines of television and radio stations, as well as print media”. [source]

Outsell findings include,

“Total online marketing spending will grow 19 percent in 2006, eight times the rate of TV ads and six times the rate for print ads.

Spending on search engine advertising will grow 26 percent in 2006.

Advertisers consider Google more effective than Yahoo! and MSN for keyword ads, and more effective than Yahoo! for contextual ads. In addition, those rating Google “extremely effective” have smaller ad budgets than those giving Yahoo! or MSN the same ranking”. [source]

To sign up and read the full report, “Annual Ad Spending Study: Where and Why Advertisers Are Moving Online”, (29 pages), click here.

 

 

 

 

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