98% of college students have made a purchase of a product or service online. College-educated 18-34 year olds are responsible for $175 billion in annual consumer spending, according to Experience, a career service provider, survey.


98% of college students have made a purchase of a product or service online. College-educated 18-34 year olds are responsible for $175 billion in annual consumer spending, according to Experience, a career service provider, survey.

Experience polled over 300 students and recent graduates from colleges and universities nationwide to determine their attitudes on online advertising and e-commerce.

The “2006 Online Advertising: Habits” survey, by Experience, states: “Because college students spend a significant amount of time online researching products and services before purchasing, when they do purchase, they do it online”.

The findings of the survey include:

No Purchase Without Online Research First – 53% spend 1-2 hours researching a product or service prior to making a purchase.

Online Ads Have a Significant Influence on 18-34 Year Olds – 52% of respondents said they have purchased a product or service based on an online advertisement.

Context is Key – 41% of respondents said online advertisements will resonate if they are related to the content that they are reading.

To get the full details of the survey findings click here.

 

 

 

 

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