Alliance Data Systems is going to acquire DoubleClick Email Solutions. The objective is to improve marketing service capabilities particularly in the areas of strategic consulting, client services, delivery optimization and analytics.


Alliance Data Systems, through its Epsilon business, is going to acquire DoubleClick Email Solutions. The objective is to improve marketing service capabilities particularly in the areas of strategic consulting, client services, delivery optimization and analytics.

The press release has announced, “DoubleClick Email Solutions will add additional management, scale, clients, partnerships, and a global sales presence that will further strengthen Epsilon Interactive’s industry-leading technology and marketing service capabilities particularly in the areas of strategic consulting, client services, delivery optimization and analytics”. [source]

In October 2004, Alliance Data acquired Epsilon.

In September of 2005, Alliance Data’s Epsilon acquired Bigfoot Interactive (now Epsilon Interactive).

Now by acquiring DoubleClick Alliance Data aims to offer improved services, which will include:

Added scale, volume and improved functional capabilities

An international presence, which now includes Europe and Asia/Pacific

A stronger presence for Epsilon Interactive in key verticals, particularly in retail and consumer products

An expanded client base to cross-sell other Alliance Data services

To know more about the acquisition source.

 

 

 

 

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