TownNews Acquires ZWire and AdQuest
TownNews has acquired ZWire, AdQuest and a national advertising network from PowerOne Media. With the acquisition, TownNews will be able to serve over 1500 newspapers.
TownNews has acquired ZWire, AdQuest and a national advertising network from PowerOne Media. With the acquisition, TownNews will be able to serve over 1500 newspapers.
Marc Wilson, chief executive officer and founder of TownNews.com, said: “ZWire and AdQuest are proud and historic brands, and we are pleased to be associated with them.
The national advertising network will help us sell and deliver advertising to newspaper companies throughout the nation.” [Source]
The transaction is expected to close in the first quarter of 2006.
Jack Lintol, chief executive officer of PowerOne Media, said: “The combination of ZWire, AdQuest and TownNews.com will be good for the newspaper industry. The Internet is becoming more and more central to the future of newspapers, and the combined assets of the two companies will help ensure that newspapers have the resources needed to compete in this rapidly changing media world.” [Source]
PowerOne Media will continue with its online automobile vertical solution, Car Cast, and its online employment solution, Career Site.
TownNews.com is based in Moline. With the acquisition, the company will operate an office in East Greenbush. The advertising network will be based in New York City.
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