Automakers will increase their online ad spending to $2.7 billion in 2007, according to a study by eMarketer. Online advertisng accounted for 2.5% of their total ad spending in 2005.


Automakers will increase their online ad spending to $2.7 billion in 2007, compared to $1.4 billion in 2005, according to a study by eMarketer.

Online advertising accounted for 2.5% of their total ad spending in 2005.

“Automotive advertising online will continue to grow at double-digit levels, at least through 2007.” [Source]

eMarketer predicts that there will be a 35% growth in the automotive category, following a 38% growth in 2005.

eMarkater also predicts that the total online ad spending will increase from $12.9 billion in 2005 to $15.6 billion in 2006 and $17.8billion in 2007.

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