Local Search will reach $41.3 billion by 2010. The annual growth rate will be 6.8% from 2005 to 2010, according to The Kelsey Report.


Local Search will reach $41.3 billion by 2010. The annual growth rate will be 6.8% from 2005 to 2010, according to The Kelsey Report.

The summary of the findings of The Kelsey Report include:

This year the global directory and local search market grew 3.4%. This has reached $29.7 billion.

Local search revenues including, Internet Yellow Pages, geotargeted search and on-demand advertising on mobile devices, rose 33.4%. This has amounted to $3.4 billion.

The Kelsey Forecast makes predictions every year. This year there are two new elements in the forecast:

1. global classifieds revenues
2. breakdown of revenues between fixed and performance-based revenue models

To view a slide presentation of The Kelsey Report click here.

 

 

 

 

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