Consumer packaged goods marketers are moving online to build relationships with customers. CPG has found the internet as a low-cost entry point and a simple means to sustain the dialogue with consumers.


Consumer packaged goods marketers are moving online to build relationships with customers. CPG has found the internet as a low-cost entry point and a simple means to sustain the dialogue with consumers.

“Interactive is the ultimate control medium for consumers. They decide what, when, where and how they engage with a brand. Innovations such as podcasting or RSS help enable this control. Other forms of control include instantaneous segmentation applications that let a consumer self-diagnose his need and provide solutions immediately”. [source]

 

 

 

 

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