55% of broadband households will subscribe to a triple-play or quadruple-play bundled service by the end of 2010. Annual revenue from bundled services in the U.S. will reach $119.5 billion by 2010, according to Parks Associates.


55% of broadband households will subscribe to a triple-play or quadruple-play bundled service by the end of 2010. Annual revenue from bundled services in the U.S. will reach $119.5 billion by 2010, according to Parks Associates.

Deepa Iyer, a research analyst with Parks Associates, said: “In this age of IP convergence, service providers, including ILECs, cable MSOs, and satellite carriers, have realized the importance of bundled services for the long-term viability of their business models. Although bundled services are at an early stage, service providers are beginning to experience increased customer retention”. [source]

At the end of 2005, only 39% of U.S. broadband households had subscribed to a bundled service and the majority of them had a dual-play service. Parks Associates forecasts that this will increase to 55%, if service providers adopt the right strategies. And the preference will be for a triple-play or quadruple-play service by the end of 2010.

To get more information on the study, source.

To download “The Business of Bundled Services: Consumers, Models, and Uptake Preliminary Table of Contents” (3 pages), click here.

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