Yahoo Search Marketing is going to modify its editorial guidelines regarding the use of keywords containing trademarks. Yahoo! Search Marketing will stop allowing advertisers to bid on keywords containing competitor trademarks.


Yahoo Search Marketing is going to modify its editorial guidelines regarding the use of keywords containing trademarks. Yahoo! Search Marketing will stop allowing advertisers to bid on keywords containing competitor trademarks.

Jeremy Palmer has written that he has received an email from Yahoo Search Marketing. In the email Yahoo has said, “Previously, we allowed competitive advertising by allowing advertisers to bid on third-party trademarks if those advertisers offered detailed comparative information about the trademark owner’s products or services in comparison to the competitive products and services that were offered or promoted on the advertiser’s site.

In order to more easily deliver quality user experiences when users search on terms that are trademarks, Yahoo! Search Marketing has determined that we will no longer allow bidding on keywords containing competitor trademarks”. [source]

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