The audience for podcasting is increasing and it will reach 50 million by 2010. US total podcast audience is 10 million now and about 3 million are active podcast audience who have downloaded one or more podcasts per week, according to emarketer study.


The audience for podcasting is increasing and it will reach 50 million by 2010. US total podcast audience is 10 million now and about 3 million are active podcast audience who have downloaded one or more podcasts per week, according to emarketer study.

emarketer has published a report titled, “Podcasting: Who’s Tuning In?”.

eMarketer projects podcasting advertising to reach $80 million this year and $300 million by 2010.

Mike Chapman, eMarketer Editorial Director and author of the new report, said: “The audience for podcasts has shown meteoric growth, particularly in the US. It is variously projected to reach between 20 million and 80 million by 2010”.

Chapman has also added, “More advertising and sponsorship will inevitably follow, as evidenced by the sprouting up of several companies dedicated to facilitating podcast advertising and measuring its effectiveness”. [source]

To buy the report, “Podcasting: Who’s Tuning In?”, at $695, click here.

 

 

 

 

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