DoubleClick has launched Dart Search in North America. Dart Search provides advertisers with keyword management, bid management and reporting tools.


DoubleClick has launched Dart Search in North America. Dart Search provides advertisers with keyword management, bid management and reporting tools.

Dart Search enables advertisers to manage their paid search campaigns and allows clients to track display, rich media and search advertising.

David Rosenblatt, CEO of DoubleClick, said: “DART Search saves time, reduces complexity and enables customers to make better decisions and increase their ROI on search marketing campaigns. In addition, its integration with DART for Advertisers, including consolidated reporting capabilities, gives clients a comprehensive view of their total digital advertising investment.” [Source]

For more information on DoubleClick’s Dart Search, Source.

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