Search Marketing’s share of online adspending will shrink in 2006. Online ad networks will face large-scale consolidation, according to Avenue A / Razorfish.


Search Marketing’s share of online adspending will shrink in 2006. Online ad networks will face large-scale consolidation, according to Avenue A / Razorfish.

Avenue A / Razorfish has published its second annual report overview titled, “2006 Digital Media Outlook”.

“Among the portals, the report singles out AOL for special praise. In the wake of its public launch, Avenue A / Razorfish claims the portal has exceeded the expectations of Internet users and the marketing community alike, particularly with regard to video. Lanctot, who last year predicted AOL was poised for a big game of catch-up, said even he was surprised by its ability to execute solid video content”. [source]

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