ClickForensics Launches Click Fraud Network
ClickForensics has launched a Click Fraud Network. ClickForensics is planning to create a community of advertisers who can use the forum to discuss solutions and take advantage of the free reports on click fraud.
ClickForensics has launched a Click Fraud Network. ClickForensics is planning to create a community of advertisers who can use the forum to discuss solutions and take advantage of the free reports on click fraud.
ClickForensics is planning to do three things:
Create a community of advertisers: “Members can discuss solutions, take advantage of free reports using our patent pending algorithm to track click fraud threat levels. The network will publish the Click Fraud Index, a site dedicated to educating advertisers on industry trends and information”.
Define the industry standards: “We are working with publishers and advertisers to agree on common ground and work together to expose it. Once this is developed it should be published so that the entire community can benefit from it”.
Agree on a format to submit reports: “If we can improve the process of communication between the advertiser and the search provider, we believe that unwanted clicks can be identified much sooner”. [source]
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