MIVA has introduced ‘Miva Principle’, a treatise that discusses the threat to the online publishing community by search engines and introduces an alternative model and tool-set to tackle the problem.


MIVA has introduced ‘Miva Principle’, a treatise that discusses the threat to the online publishing community by search engines and introduces an alternative model and tool-set to tackle the problem.

Craig Pisaris-Henderson, MIVA’s chairman and chief executive officer, said: “Today, Google and Yahoo! are clearly thriving, and it is our belief that their success comes at the expense of the very publishers that partner with them on online advertising initiatives”.

Craig Pisaris-Henderson addded, “The MIVA Principle offers a new vision for publishers designed to put them back in control of their own destinies by providing them alternatives that generate revenue while protecting their brand’s integrity and equity. This treatise details the threat we believe exists and offers a solution designed to allow publishers to regain control”. [source]

MIVA offerings include:

Pay-Per-Click, Pay-Per-Call, AdRevenue Xpress, The “Best of the Web” Algorithmic Search1, Contextual Ad Solutions2, Toolbars, Exit Solutions (expanded banners and pops), Enterprise Search (private label), Directory Solutions, Parked Pages/Domain Solutions, Site Search, SearchRing and MIVA Mail1.

To check out MIVA click here.

 

 

 

 

Sharing is caring