Canada email marketing had a delivery rate of 93%, open rate of 55% and click through rate of 8%. As regards advertisers-in house lists the percentage for delivery rate was 97, open rate was 75 and click through rate 10, according to IAB survey.


Canada email marketing had a delivery rate of 93%, open rate of 55% and click through rate of 8%. As regards advertisers-in house lists the percentage for delivery rate was 97, open rate was 75 and click through rate 10, according to IAB survey.

Interactive Advertising Bureau of Canada measured the effectiveness of email marketing for 2 years over 7,000 campaigns and 225 million emails sent.

Paula Gignac, President of the IAB Canada, said: “Individual results provide even stronger proof, and highlight Canada’s heightened customer receptiveness and interaction — making email an integral part of any smart marketer’s overall strategy this year”. [source]

To get more information on the survey data, click here.

 

 

 

 

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