Online paid content has reached $2 billion in revenues in 2005. The average annual spending per consumer has crossed $100 and the total consumer spending online has increased 15%, according to Online Publishers Association.


Online paid content has reached $2 billion in revenues in 2005. The average annual spending per consumer has crossed $100 and the total consumer spending online has increased 15%, according to Online Publishers Association.

The findings of the report include:

Subscription pricing was the preferred revenue model.

Average consumer spending for online content rose to $104 at the end of 2005.

Pam Horan, OPA Vice President of Marketing & Membership, said: “While online consumer spending on entertainment is hot, the growth in online paid content is clearly widespread. Multiple content categories, including Personals, Business and Research, saw significant revenue gains and contributed to the record high revenues”.

Horan added, “All signs point to very strong and steady growth for paid online content. In each of the last five years, we’ve seen record revenues and record numbers of consumers paying for content. With only 12 percent of the total Web population purchasing online content, enormous opportunity for growth continues to exist”. [click here]

Online Publishers Association has conducted a research in partnership with comScore Networks and prepared a 2005 Online Paid Content U.S. Market Spending Report.

To read the full report (22 pages), titled ‘Online Paid Content: U.S. Market Spending Report’, click here.

This report is in Pdf format. You will need Adobe Acrobat to read this report. To download a free acrobat reader click here.

 

 

 

 

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