DoubleClick is going to acquire Falk eSolutions AG. Both companies are aiming at client benefit from the combined management experience.


DoubleClick is going to acquire Falk eSolutions AG. Both companies are aiming at client benefit from the combined management experience.

David Rosenblatt, CEO of DoubleClick, said: “Falk is a natural fit with DoubleClick because of its commitment to product innovation, reliability and local customer service. Combined with DoubleClick’s seasoned industry experience, scalability, and global presence, together we will be able to offer clients a feature-rich solution which can enable them to increase ROI on their digital advertising investments.” [Source]

After the acquisition, DoubleClick will have engineering hubs in North America, Europe and Asia which are dedicated to developing products and services for local markets.

DoubleClick’s DART solution will be the ad management platform of choice. Clients from Falk eSolutions who switch over to DoubleClick will be able to use DoubleClick’s DART platform, and, search, optimization and rich media services.

After the acquisition, Thomas Falk, CEO of Falk eSolutions will be President of DoubleClick EMEA.

Thomas Falk said: “I am very excited that together we will be able to offer a powerful, feature-rich solution with strong local customer service. The acquisition will have a positive impact in Europe, where Falk’s strength in Germany and the Benelux markets complements DoubleClick’s strength in the United Kingdom and France.” [Source]

 

 

 

 

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