The Interactive Advertising Bureau, has announced a call for ‘public comment’ on a set of Broadband Video Commercial Measurement Guidelines. These guidelines address streaming video and audio advertising content and will determine at what point a broadband video commercial is counted.


The Interactive Advertising Bureau, has announced a call for ‘public comment’ on a set of Broadband Video Commercial Measurement Guidelines. These guidelines address streaming video and audio advertising content and will determine at what point a broadband video commercial is counted.

Advertising agencies, marketers, online publishers and technology vendors are encouraged to submit comments.

The comment period will last for thirty days.

Following a review of the feedback, the guidelines will become final and will be released at the IAB Leadership Forum: Broadband and Beyond on May 15 in New York.

Greg Stuart, CEO, IAB, said: “With the aggressive growth of broadband, a need for measurement guidelines for video commercials within a broadband content experience became clear. As with all IAB measurement guidelines, these guidelines will lend efficiency to the buying and selling of Interactive advertising and further solidify the medium as mainstream”. [source]

In 2004 guidelines were released regarding the standard for counting an online ad impression.

The present set of guidelines are intended to further supplement the Ad Campaign Measurement and Audit Guidelines released in 2004.

To send in your comments on the ‘Broadband Video Commercial Measurement Guidelines’, click here.

For a list of companies who have already been certified or have committed to a “certified-by” date, click here.

 

 

 

 

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