SpecificMedia has launched contextual advertising for online advertisers. SpecificMedia’s contextual advertising service allows advertisers to target content categories, sub-categories and related keywords.


Specific Media has launched contextual advertising for online advertisers. SpecificMedia’s contextual advertising service allows advertisers to target content categories, sub-categories and related keywords.

The categories include automotive, real estate, travel and lifestyle, along with sub-categories.

Tim Vanderhook, President and CEO of SpecificMedia, said: “We continue to leverage our resources to develop powerful targeting solutions for advertisers. Our premium network, combined with our leading contextual, behavioral and demographic targeting technologies, gives our advertisers the ability to improve the relevance of their ads and maximize their campaign performance.” [Source]

SpecificMedia is an online media company that allows advertisers to target audiences through behavioral, contextual, geographic and demographic technologies across a network of websites.

SpecificMedia’s network of brands include ABC, NBC, CBS, FOX, ESPN, Major League Baseball, Sportsline.com, The Weather Channel, USA Today and VIACOM.

For more information on SpecificMedia’s contextual advertising service, click here.

 

 

 

 

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