UK online ad spending has reached ₤1.1 billion in 2005, according to the Advertising Association. This is a 73.1% increase compared to 2004.


UK online ad spending has reached ₤1.1 billion in 2005, according to the Advertising Association. This is a 73.1% increase compared to 2004.

Of this, 383 million were from online display ads and 748 million were from online classified ads.

The report also revealed that overall advertising expenditure increased 2.1% to ₤15.97 billion, compared to 2004.

“The slackening in consumer spending and other adverse economic circumstances have resulted in a deceleration of advertising expenditure growth over the last year. The 2.1% increase in 2005 compares with a 6% rise in the previous year.” [Source]

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