Google has applied for a patent to target ads based on the users wireless access point. The patent is for a method to serve advertisements based on factors including the geographic location of WAP, and behavioral profile of users of the WAP.


Google has applied for a patent to target ads based on the users wireless access point. The patent is for a method to serve advertisements based on factors including the geographic location of WAP, and behavioral profile of users of the WAP.

The abstract of the patent:

“Methods and system to provide advertisements in a view of an end user accessing a wireless access point. The advertisements are related to the WAP based on a predetermined criterion”. [source]

The claim includes 24 specifically stated methods that begin with:

“1. A method comprising: placing advertisements in a view of an end user accessing a wireless access point (WAP), the advertisements being related to the WAP based on a predetermined criterion”.

and ends with:

“24. A machine-readable medium having stored thereon a set of instructions, which when executed, perform a method comprising of: placing advertisements in a view of an end user accessing a wireless access point (WAP), the advertisements being related to the WAP based a profile of the WAP, wherein the profile is on based on behavior of end users accessing of the respective WAP”. [source]

 

 

 

 

U.S. Patent and Trademark Office has published the patent Google employees Wesley Chan, Shioupyn Shen and Georges Harik applied for in September 2004.

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